Design and art are different in purpose and principles. Design is utilitarian, focusing on solving problems and meeting user needs. It prioritizes functionality and usability, guided by clear objectives to enhance user interaction. In contrast, art is expressionistic, aiming to evoke emotions and communicate the artist's vision, often allowing for subjective interpretation. While both involve creativity, design emphasizes clarity and user experience, whereas art centers on emotional engagement and personal interpretation. This distinction highlights the importance of context in appreciating each field.

Graphic design is vital for a business's visibility and effectiveness, serving as a visual language that reflects its identity and values. A well-designed logo establishes trust and recognition. It simplifies complex information through infographics, enhancing communication and audience engagement.

Consistency in graphic design across materials—business cards, brochures, websites, and social media—reinforces brand identity, promoting professionalism and customer loyalty.

In digital marketing, graphic design is essential for creating engaging visual content. Attention-grabbing images and clear calls-to-action boost conversions and enhance user experience, leading to higher sales.

Investing in quality graphic design gives businesses a competitive edge, attracting new customers and retaining existing ones by aligning visual communications with their goals.

Throughout my design career, I have collaborated with a diverse range of industries, including sporting, property, education, beauty and personal care, among others. My background in print design, complemented by expert digital skills, enables me to create impactful designs for both mediums.

Over the past 15 years, I have honed my abilities in various aspects of design, including packaging, web/UX design, bespoke promotional materials, brand identity, apparel, and signage. This versatility allows me to adapt to the unique challenges and requirements of each project while maintaining a human-centred approach to design solutions. My experience across different sectors has enriched my design philosophy, driving me to craft solutions that are not only aesthetically pleasing but also effective.

I currently charge $99 (AUD) per hour for Graphic Design services.

Reflecting my time, expertise, and personalized attention. This pricing accommodates various design needs, including branding, marketing, and digital assets. My hourly rate ensures transparency and flexibility, focusing on high-quality results that meet specific objectives. Clients value the clarity in costs, aiding effective budgeting for design initiatives. Ultimately, my rate is an investment in a collaborative process that emphasizes human-centric design and tailored solutions.