888 Shangri-La, located at 888 Glenhuntly Road is a luxurious and high-end complex of apartments. The logo and brand identity for 888 Shangri-La needed to effectively communicate luxury, prestige, and modern elegance—qualities that align perfectly with a high-end property development. The visual centrepiece of the stylised "888" is formed using overlapping, symmetrical oval shapes. These resemble interlocked rings or lenses, creating a sense of continuity and harmony. The repetition of "8" is not only visually balanced but symbolically powerful—especially in Chinese cultures, where the number 8 is associated with prosperity and good fortune.