Affordable rental apartments for young professionals, young families, and students are an essential part of urban living, particularly in cities where housing costs have outpaced wages and education expenses. Barkly Place Apartments in West Footscray, Melbourne are affordable rental apartments ideal for catering to these demographics. Affordable, stylish, and connected—these apartments are designed for the next generation of urban dwellers. Whether you're building a career, a family, or your future, this is your place to start strong. A brand identity was crafted to reflect these aspects, taking the ‘BP’ from ‘Barkly Place’ and fashioning into a monogram. The combination of a traditional style logo and modern, clean design creates strong contrast.